Page 22 of Sincerely Not Yours

Re: Spring line packaging

Harris,

I just can’t budge on the gold foil and velvet ribbon. First, they are gorgeous! Second, they give the packaging a premium look and feel, allowing our products to stand out on the shelf AND create a memorable “unboxing” experience which holds a lot of value for our customers, especially those purchasing them for gifts.

I’d rather save money by switching out the interior packing material & using the corrugated separators and tissue paper that we already have in inventory.

From the trenches,

Gigi

P.S.–I’m so glad you are joining me in my snarky-ness. You have made my day.

P.S.S.–Rudy is the cutest kitten I’ve ever seen! He is currently curled in a tiny orange ball on my lap and purring while he dreams. I won’t be getting up from my desk until he is done with his nap. I may have to order in lunch.

To: gianna.ricci@ryan&ryan.com

From: harrison.ryan@ryan&ryan.com

Re: Spring line packaging

Gigi,

I’m glad you’re seeing the light and willing to change the interior contents. However, I really don’t think our target market buys our products for the gold foil and velvet ribbon. Can’t we use the black boxes we have in stock? Wouldn’t that be sleek? Sophisticated?

Not a single regard,

Harris

P.S.–Rudy is the cutest kitten ever. I agree. You should have seen him last night when he was running around my house like a ninja, attacking a feather that had escaped from a pillow. Completely adorable and entertaining. Also, he really likes crackers, especially with peanut butter. And watchingDatelinewith me. Though I Googled if kittens should eat crackers or peanut better and the answer is “no,” so I picked up some Kitten Crunch Treats at the pet store. Now, every time I eat a peanut butter cracker, he gets a chicken-cheddar flavored treat.

To: harrison.ryan@ryan&ryan.com

From: gianna.ricci@ryan&ryan.com

Re: Spring line packaging

Harris,

Black is not on brand for SheTime. Also, please see attached analysis of multiple focus groups over the past few years. Over ninety-five percent ofour target market prefers the “pretty” packaging, as you have called it. Saving three dollars is not worth killing our whole spring lineup.

Please see attachment and a therapist,

Gigi

P.S.–Rudy watchesDatelinewith you? OMG. I love this! And he loves chicken-cheddar treats? I’m going to stop by the store tonight and get him some so I can keep them in my desk.

P.S.S.–I might not bring Rudy back to your office until the end of the day. He’s too cute and fun. I cannot part with him.

To: gianna.ricci@ryan&ryan.com

From: harrison.ryan@ryan&ryan.com

Re: Spring line packaging

Gigi,

I just spent the last five minutes cleaning my desk because I spit coffee all over it when I read your last signature. So funny. Also, you got me where it hurts—with data. You can keep your pretty packaging. Approved to move forward with the spring gift sets.

---