Beat. No blinking. Minimal humanity.
“You need to be strong to be safe.”
I stare down the lens like it owes me child support.
“The world doesn’t wait for your comfort. It waits for your clarity.”
Another beat.
“No fluff. No feelings. Just forward.”
I hit stop. Exhale.
It's garbage, but it’sstrategicgarbage. It’s the kind of clip that gets reposted with captions like “He gets it” and “Masculinity redefined.” It’s a mask. Clickable and market-tested.
I upload it with the caption:
No apologies. Just protocol.
#IronMind #AlphaInProgress #NoMoreFeelings
Then I sit back and wait for the engagement to flood in like validation laced with dopamine.
But my mind’s still stuck on Jessie.
I think about her laughing in the kitchen yesterday. About how she didn’t flinch when I told her most branding is justunresolved dad issues with a logo. About how she organized my content calendar in under thirty minutes and then casually asked if I believed in moral gray zones “as a brand or as a person.” I didn’t answer.
Because I don’t know.
And because—
Yeah. Never mind.
Her loyalty isn’t neutral. It’s timestamped.
I should fire her.
But if I do, I’ll never know what she already told Emily.
And worse—what she mightstilltell her.
So I keep her close.
I wipe the matcha order from my Uber Eats history.
I tell the team to stop using words like “restorative” in public memos.
I post another video about grit. Grit is safe. Grit doesn’t cry in the car after visiting his mom.
Speaking of which... I glance at my calendar. A red reminder sits there, chirpy and cheerful and devastating:
“Call Mom.”
Jesus...
I hover. Just hover. Like deleting it would make me an orphan.
I should call her.