Levi claps his hands together. “Perfect!” he exclaims.
“Since this is an app, we should also consider creating an online community,” Collin piles on more brilliant ideas. “Those things are very powerful for retention. Shane, that’s where you should post your smoothie recipes.”
“Good one, Collin,” Levi chimes in.
Collin pumps his chest out and grins.
“What about the Fit Thonix VIP 100 Club?” Shane suggests.
“Yes!” Collin exclaims.
“Now you’re talking!” Levi slams his hand against the table, making me jump. “Oh, sorry, sweetness, I got carried away.”
I brush it off and smile.
This meeting is going so well, it’s like my brain is about to explode. I would’ve never come up with all these phenomenal ideas. Gosh, I was thinking way too small.
I lift my eyes to the ceiling and send God a huge thank you.
“What a perfect way to brand our first one hundred buyers as VIPs,” Levi observes. “Exclusivity is a huge selling feature.”
“Oh!” Collin lifts an excited finger in the air. “If we’re going to have an online community and the Thonix’s value proposition is all about challenging yourself via virtual competitive workouts, let’s wrap it up as a 90-day challenge. Some people will want to lose weight. Some will want to increase their fitness level. And some will want to get more ripped. Regardless, people love attainable goals.”
“Collin is right,” Shane agrees.
“So our Fit Thonix VIP 100 Club gets a 90-day challenge on top of everything,” Levi concludes.
“Exactly!” Collin and Shane respond in unison.
“Once the challenge is over, we want our early adopters to show off their transformation,” Collin continues. “We do it Hollywood style with a big fucking party. I’m talking red carpet, photographers, the press, fitness bloggers and an army of celebrities. After a night like that, you’d have to be living under a rock not to know about Fit Thonix equipment.”
Levi and Shane nod.
Wow. Just wow.
“We’ll create so much buzz with the crowdfundingandwe’ll create a second wave when we have our graduation party,” Collin says.
“People are going to be throwing money at us,” Shane chimes in.
“This will send our pre-orders through the roof,” Levi layers on the blessings. “This ensures we get the product to market with a minimum out-of-pocket investment on our end, which means we can be profitable in a blink of an eye.”
I’m too stunned to add anything of value to this conversation.
Yesterday at this time, I was on the verge of despair. Now, I’m so overwhelmed I don’t know if I should be screaming or fainting or giving these lovely men big thank you kisses.